Case studies
How research changes decisions.
Ten or more engagements per sector, each with the same structure: context, challenge, research questions, methodology, sample design, findings, implications and outcome.
Last reviewed by the Hoog research team
80 engagements across 8 sectors. Cases marked Example engagement show how we approach a type of question rather than a specific client project; anonymised client cases are added as they are approved.
Industrial & Manufacturing
01B2B Industrial Market Assessment
Sizing an application-driven industrial equipment market and identifying the segments and channels best suited to a manufacturer's expansion plans.
BFSI
02Financial Services Customer Research
Understanding how retail customers choose, use and switch between digital financial products — and what drives loyalty.
Technology & SaaS
03Technology Market Entry Assessment
Evaluating whether and how a software company should enter a new international market, including segment, channel and pricing choices.
Consumer & Retail
04Consumer Brand Health Study
Measuring brand performance across the funnel against competitors and identifying the perceptions that drive consideration.
Industrial & Manufacturing
05Competitive Intelligence for Industrial Products
Building competitor profiles and an ongoing monitoring programme to support pricing, product and sales decisions.
Healthcare & Life Sciences
06Healthcare Market Opportunity Assessment
Assessing the opportunity for a medical device category, including clinician adoption drivers and hospital procurement dynamics.
Private Equity & Venture Capital
07PE/VC Commercial Due Diligence
Independent validation of a target's market, customer satisfaction and competitive position to support an investment decision.
Technology & SaaS
08Product-Market Fit Diagnostic for an HR-Tech SaaS Platform
Identifying which customer segments experience genuine product-market fit — and which do not — before scaling sales and marketing spend.
Technology & SaaS
09Pain-Point Discovery to Reset a Developer-Tools Roadmap
Replacing a feature-request-driven roadmap with a prioritised map of the problems developers and engineering managers most want solved.
Technology & SaaS
10Mapping the Buying Committee for a Cybersecurity Platform
Understanding why deals stalled between technical evaluation and purchase by mapping every role in the buying committee.
Technology & SaaS
11Customer Onboarding and Time-to-Value Study for a Finance SaaS Product
Mapping the post-sale journey to understand why customers took too long to reach first value — and which interventions would accelerate adoption.
Technology & SaaS
12Moving from Seat-Based to Usage-Based Pricing
Testing whether a usage-based model would be accepted by customers, and designing tiers that protect revenue and win rates.
Technology & SaaS
13Churn and Win/Loss Analysis for a Marketing-Technology Company
Uncovering the real reasons customers left and deals were lost, beyond the reason codes recorded in the CRM.
Technology & SaaS
14TAM, SAM, SOM and Ideal Customer Profile for a Vertical SaaS Start-up
Building a defensible, bottom-up market model and target-account universe for a vertical software company.
Technology & SaaS
15Brand Perception and Positioning for an IT Services Firm in the US
Understanding how US enterprise buyers perceive the firm versus competitors, and what positioning would differentiate it.
Technology & SaaS
16Which AI Features Will Customers Adopt — and Pay For?
Prioritising generative-AI features by real customer value, trust and willingness to pay before committing development budget.
BFSI
17Personal Loan Application Journey Diagnostic
Finding exactly where and why applicants abandoned the digital loan journey between application start and disbursal.
BFSI
18Designing a Health Insurance Proposition for Under-Insured Families
Shaping a new health insurance product around the needs, trade-offs and price expectations of families with limited cover.
BFSI
19Understanding Customer Attrition and Switching at a Retail Bank
Uncovering the triggers that led customers to move balances and primary banking relationships to competitors.
BFSI
20Digital Banking Adoption Barriers Beyond the Metros
Understanding why customers in smaller cities continued to prefer branches, and what would build confidence in digital channels.
BFSI
21MSME Banking Needs and Segmentation Study
Segmenting small and medium businesses by financing and banking needs to design focused propositions.
BFSI
22Designing an NPS and Customer Experience Programme for an Insurer
Turning a single annual NPS number into a programme that identifies what to fix across purchase, servicing and claims.
BFSI
23Brand Health and Trust Among Younger Banking Customers
Understanding why a well-established bank was losing consideration among younger customers to digital-first brands.
BFSI
24Market Entry Assessment for an Embedded-Lending Fintech
Evaluating whether and how to expand an embedded-lending platform into a new region through partnerships.
BFSI
25Affluent Investor Needs for a Hybrid Wealth Advisory Model
Understanding how affluent investors want to combine digital tools with human advice, to shape a hybrid advisory offer.
Healthcare & Life Sciences
26Physician Adoption of a New Diagnostic Test
Understanding why physicians were slow to order a clinically valuable new test, and how to change that.
Healthcare & Life Sciences
27Patient Journey Mapping for a Chronic Condition
Mapping the experience of patients and caregivers from first symptoms to long-term management to find where support programmes could help.
Healthcare & Life Sciences
28Hospital Procurement Process for Capital Medical Equipment
Understanding how private chains, standalone hospitals and public institutions decide on capital equipment purchases.
Healthcare & Life Sciences
29Business Model Validation for a Digital Health Start-up
Determining who would pay for a remote monitoring service — hospitals, insurers, employers or patients — and how.
Healthcare & Life Sciences
30Pricing and Market Access for a Surgical Device
Defining a price corridor and access strategy for launching a premium surgical device.
Healthcare & Life Sciences
31Brand and Shopper Study for an Over-the-Counter Health Brand
Understanding how consumers choose over-the-counter remedies in pharmacies and online, and how pharmacists influence the decision.
Healthcare & Life Sciences
32Competitive Landscape and Entry Plan for an Orthopaedic Implant Maker
Assessing competitors, regulatory pathways and distribution options for entering a new market with orthopaedic implants.
Healthcare & Life Sciences
33Telehealth Service Adoption and Experience Study
Understanding why patients tried teleconsultations once but did not return, and what would build repeat use.
Healthcare & Life Sciences
34Employer Health Benefits Needs Assessment
Understanding what HR and benefits leaders want from group health insurance and wellness programmes.
Industrial & Manufacturing
35Dealer and Distributor Programme Review for an Electricals Brand
Understanding why channel partners were prioritising competitor brands and redesigning the partner programme.
Industrial & Manufacturing
36Aftermarket Spares and Service Retention for a Machinery Manufacturer
Understanding why customers bought spares and service from local players after the initial machine sale.
Industrial & Manufacturing
37Price Positioning and Value Selling for Industrial Pumps
Understanding transaction-level price positioning and building a total-cost-of-ownership value story to defend a premium.
Industrial & Manufacturing
38Adjacent Application Assessment for a Specialty Chemicals Company
Evaluating whether to extend an existing chemistry platform into new end-use applications.
Industrial & Manufacturing
39Specifier and Contractor Research for a Building Materials Brand
Understanding how architects, consultants and contractors specify and select building materials.
Industrial & Manufacturing
40Demand for Sustainable Packaging Among FMCG Buyers
Assessing how brand owners' sustainability commitments translate into demand for alternative packaging materials.
Industrial & Manufacturing
41Application-Level Market Sizing for Industrial Automation Products
Building a bottom-up market model by end-user industry and application to guide product and sales investment.
Industrial & Manufacturing
42Export Market Entry for an Industrial Valves Manufacturer
Prioritising export markets and defining an entry route for a valves manufacturer expanding beyond its home market.
Consumer & Retail
43Category Usage and Attitudes Study for a Packaged Foods Company
Building a fresh, fact-based picture of a changing snacking category to identify white-space opportunities.
Consumer & Retail
44Consumer Segmentation for a Personal Care Brand Portfolio
Creating a needs-based segmentation to sharpen targeting and reduce overlap across the brand portfolio.
Consumer & Retail
45Shopper Journey Study Across Quick Commerce, E-commerce and Stores
Understanding why the brand's share differed sharply between quick commerce, e-commerce and physical stores.
Consumer & Retail
46Brand Health Tracking for a Consumer Electronics Brand
Setting up a brand tracker to measure funnel performance and campaign impact against competitors.
Consumer & Retail
47Concept, Product and Pack Testing for a New Beverage Range
Screening and optimising concepts, flavours and packs before launching a new functional beverage range.
Consumer & Retail
48Price-Pack Architecture for a Home Care Brand
Protecting margins amid rising input costs by redesigning pack sizes and price points by channel.
Consumer & Retail
49Retention Diagnostic for a D2C Skincare Brand
Understanding why first-time buyers did not return and how to grow profitably beyond paid acquisition.
Consumer & Retail
50City Expansion Assessment for a Quick-Service Restaurant Chain
Prioritising new cities and refining the menu and format for expansion beyond the chain's home region.
Consumer & Retail
51Omnichannel Customer Experience Study for a Fashion Retailer
Understanding how customers move between stores, app and website, and where the omnichannel experience breaks down.
Mobility & Automotive
52Adoption Barriers and Purchase Drivers for Electric Two-Wheelers
Understanding what holds back intending buyers of electric scooters and which reassurances convert them.
Mobility & Automotive
53Demand and Site Prioritisation for a Public EV Charging Network
Estimating charging demand by corridor and city cluster to prioritise where to deploy chargers first.
Mobility & Automotive
54OEM Perception and Share-of-Business Study for an Auto Supplier
Understanding how OEM purchasing and engineering teams rate the supplier and what would win more programmes.
Mobility & Automotive
55Buyer Needs and Positioning for a Fleet Telematics Platform
Understanding how fleet operators evaluate telematics solutions and which use cases drive purchase and retention.
Mobility & Automotive
56Driver Supply and Retention Research for a Mobility Platform
Understanding why drivers join, stay with or leave the platform, and what would improve supply reliability.
Mobility & Automotive
57Purchase Journey Study for Light Commercial Vehicle Buyers
Mapping how small business owners and fleet operators choose light commercial vehicles.
Mobility & Automotive
58Customer Satisfaction and Loyalty Study for a Logistics Provider
Understanding why enterprise shippers renew, expand or switch logistics providers.
Mobility & Automotive
59Connected Car Features and Subscription Willingness to Pay
Testing which connected features buyers value and whether they would pay for them as subscriptions.
Mobility & Automotive
60Replacement Tyre Channel and Retailer Influence Study
Understanding how retailers and mechanics influence replacement tyre brand choice.
Mobility & Automotive
61City Market Assessment for a Shared Micromobility Service
Evaluating demand, regulation and partnerships to choose launch cities for shared electric bikes and scooters.
Professional Services
62Client Feedback Programme for a Management Consulting Firm
Designing an independent client feedback programme to understand loyalty and improve repeat business.
Professional Services
63Brand Positioning Research for a Corporate Law Firm
Understanding how general counsel perceive the firm versus competitors and sharpening its positioning.
Professional Services
64Demand Assessment for a New Service Line at an Accounting Firm
Evaluating demand for an ESG reporting and assurance service before building the team.
Professional Services
65Client Needs and Differentiation for an IT Staffing Firm
Understanding how enterprise hiring managers choose staffing partners and where the firm could stand out.
Professional Services
66Market Entry Assessment for an Architecture and Design Practice
Evaluating whether and how to open a studio in a new regional market.
Professional Services
67Pricing Model Research for an IT Consulting Firm
Testing outcome-based and fixed-fee pricing as alternatives to time-and-materials billing.
Professional Services
68Competitive Landscape for an Engineering Services Firm
Mapping competitors' capabilities, client focus and positioning to guide investment choices.
Professional Services
69Buyer Journey Research for an HR Consulting Practice
Understanding how HR leaders research, shortlist and select consulting partners.
Professional Services
70Service Portfolio Review for a Business Advisory Firm
Reviewing which services to grow, reshape or exit based on client demand and competitive position.
Professional Services
71Legal Technology Adoption Among Law Firms and In-house Teams
Understanding how law firms and in-house legal teams evaluate and adopt AI-enabled legal tools.
Private Equity & Venture Capital
72Commercial Due Diligence on a B2B SaaS Target
Validating market growth, customer loyalty and competitive position for a vertical SaaS investment.
Private Equity & Venture Capital
73Commercial Due Diligence on a Healthcare Services Platform
Assessing patient demand, referral dynamics and expansion potential for a specialty clinic chain.
Private Equity & Venture Capital
74Commercial Due Diligence on a Consumer Brand
Testing brand strength, repeat purchase and channel scalability for a fast-growing consumer brand.
Private Equity & Venture Capital
75Commercial Due Diligence on an Industrial Components Manufacturer
Assessing end-market exposure, customer concentration and competitive position for an industrial buyout.
Private Equity & Venture Capital
76Post-Acquisition Pricing Review for a Portfolio Company
Identifying pricing opportunities as part of a 100-day value creation plan.
Private Equity & Venture Capital
77Investment Thesis Research on Climate Technology Segments
Mapping climate technology segments to identify where the fund should focus its next investments.
Private Equity & Venture Capital
78Buy-and-Build Target Screening for a Platform Investment
Identifying and prioritising add-on acquisition targets for a buy-and-build strategy.
Private Equity & Venture Capital
79Exit Readiness Market Narrative for a Portfolio Company
Building an independent market and customer fact base to support the exit process.
Private Equity & Venture Capital
80Commercial Due Diligence on an Education Technology Business
Testing learner demand, outcomes and unit economics drivers for an online upskilling platform.
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