01
Client context
The manufacturer was considering investment in recyclable and mono-material packaging lines.
02
Business challenge
Brand owners talked about sustainability, but it was unclear how this translated into purchase decisions and price acceptance.
03
Research objective & questions
Estimate demand for sustainable packaging formats and the conditions under which buyers would switch.
- How are brand owners' sustainability commitments affecting packaging purchases?
- Which formats are buyers considering?
- Will buyers pay a premium, and how much?
- What technical concerns block adoption?
04
Methodology & approach
- Packaging buyer interviews
- Procurement and packaging development teams at FMCG companies.
- Sustainability lead interviews
- Corporate sustainability teams.
- Market sizing
- Demand estimates by format and category.
- Regulatory review
- Extended producer responsibility and related regulations.
05
Sample & geography
- ~25 buyer interviews
- ~8 sustainability lead interviews
- Geography — India
06
Key findings
- Regulatory requirements were accelerating demand more than voluntary commitments.
- Buyers accepted small premiums only with proven machinability on existing lines.
- Mono-material laminates were the most-considered format.
- Larger brand owners wanted co-development partnerships.
07
Business implications
- Invest in mono-material capability with machinability trials.
- Offer co-development programmes to large brand owners.
- Position around regulatory compliance support.
08
Outcome
The manufacturer received a demand assessment and investment prioritisation for sustainable packaging lines.
Example engagement — Shows how Hoog approaches this type of question. Not a specific client project. Findings are directional.