01
Client context
The company planned to deploy public chargers but had limited data on where utilisation would be strongest.
02
Business challenge
Early chargers in the market had low utilisation because of poor site choices.
03
Research objective & questions
Build a demand-based site prioritisation framework and validate it with users and site partners.
- Where will charging demand concentrate over the next few years?
- Which site types — highways, malls, offices, fleets — attract the most use?
- What do EV drivers and fleets expect from public charging?
- Which site partners are open to collaboration, and on what terms?
04
Methodology & approach
- Demand modelling
- EV registrations, traffic and fleet data by area.
- EV driver survey
- Charging behaviour and expectations.
- Fleet operator interviews
- Commercial charging needs.
- Site partner interviews
- Malls, hotels, fuel retailers and office parks.
05
Sample & geography
- ~600 EV driver survey responses
- ~15 fleet interviews
- ~15 site partner interviews
- Geography — India (selected cities and highway corridors)
06
Key findings
- Fleet depots and commercial hubs offered more predictable utilisation than retail sites.
- Highway drivers prioritised reliability and amenities over speed.
- Site partners preferred revenue-share models.
- Uptime and app experience were key frustrations with existing networks.
07
Business implications
- Anchor early deployment on fleet and commercial hubs.
- Select highway sites with amenities and reliable power.
- Invest in uptime monitoring and app experience.
08
Outcome
The company received a site prioritisation model, partner terms framework and rollout sequence.
Example engagement — Shows how Hoog approaches this type of question. Not a specific client project. Findings are directional.