01
Client context
The company offered contract review software and wanted to accelerate adoption.
02
Business challenge
Legal buyers were cautious, and adoption barriers were poorly understood.
03
Research objective & questions
Identify adoption drivers and barriers and refine positioning and onboarding.
- How do legal teams evaluate new technology?
- What concerns — accuracy, confidentiality, cost — slow adoption?
- Who champions and who blocks adoption?
- Which use cases deliver early value?
04
Methodology & approach
- Legal team interviews
- Partners, associates and in-house counsel.
- IT and knowledge management interviews
- Technical evaluation perspective.
- Adoption survey
- Barriers and priorities.
- Pilot user interviews
- Experience during trials.
05
Sample & geography
- ~25 legal interviews
- ~8 IT interviews
- ~150 survey responses
- Geography — India, the UK and Singapore
06
Key findings
- Confidentiality and data residency were the first questions buyers asked.
- Associates championed tools; partners needed accuracy evidence.
- High-volume contract review was the clearest early use case.
- Pilots stalled without clear success measures.
07
Business implications
- Lead with data security and residency documentation.
- Provide accuracy validation for partner buy-in.
- Design structured pilots with agreed success measures.
08
Outcome
The company received adoption insights, positioning refinements and a pilot playbook.
Example engagement — Shows how Hoog approaches this type of question. Not a specific client project. Findings are directional.