01
Client context
The fund was considering a control investment in a specialty clinic chain planning rapid expansion.
02
Business challenge
Expansion plans depended on replicating flagship clinic performance in new cities.
03
Research objective & questions
Validate demand, competitive intensity and the viability of the expansion plan.
- How large is demand for the specialty in target cities?
- How do patients and referring doctors choose providers?
- How strong is the competition in each city?
- Can new clinics reach maturity on plan?
04
Methodology & approach
- Catchment demand analysis
- Population and disease prevalence by city.
- Referring doctor interviews
- Referral drivers.
- Patient survey
- Choice drivers and satisfaction.
- Competitor mapping
- Clinics and hospitals by city.
05
Sample & geography
- ~20 doctor interviews
- ~400 patient survey responses
- ~6 cities assessed
- Geography — India
06
Key findings
- Referring doctor relationships were the main driver of patient volume.
- Competition was intense in two of the target cities.
- Patient satisfaction was high at mature clinics.
- Ramp-up depended on local doctor recruitment.
07
Business implications
- Prioritise less competitive cities for expansion.
- Build referral relationships before opening.
- Factor doctor recruitment risk into ramp-up assumptions.
08
Outcome
The fund received a due diligence report with city-level expansion risk assessment.
Example engagement — Shows how Hoog approaches this type of question. Not a specific client project. Findings are directional.