01
Client context
The provider wanted to grow its group health business with mid-sized employers.
02
Business challenge
Competitors offered similar products, and the provider lacked insight into how employers chose providers.
03
Research objective & questions
Identify employer needs, selection criteria and proposition opportunities in group health benefits.
- How do employers select group health providers?
- Which benefits matter most to employees?
- What frustrates HR teams with current providers?
- Which wellness services do employers value?
04
Methodology & approach
- HR leader interviews
- HR heads and benefits managers.
- Broker interviews
- Insurance brokers' role and influence.
- Employer survey
- Selection criteria and satisfaction.
- Competitive offer review
- Group health propositions.
05
Sample & geography
- ~20 HR leader interviews
- ~8 broker interviews
- ~200 employer survey respondents
- Geography — India
06
Key findings
- Claims servicing for employees was the main driver of provider satisfaction.
- Brokers strongly influenced decisions for mid-sized employers.
- Mental health and outpatient cover were rising priorities.
- HR teams wanted simple administration and reporting.
07
Business implications
- Differentiate on employee claims experience.
- Strengthen broker partnerships.
- Add outpatient and mental health options.
08
Outcome
The provider gained a needs-based view of employers and a proposition roadmap for group health.
Example engagement — Shows how Hoog approaches this type of question. Not a specific client project. Findings are directional.